Amazon’s Ring cancels Flock partnership amid Super Bowl ad backlash

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Introduction to Ring’s Partnership Cancellation

Ring security cameras are displayed on a shelf at a Target store on June 01, 2023 in Novato, California.

Justin Sullivan | Getty Images

Ring is terminating its partnership with police tech provider Flock Safety, the Amazon-owned company announced Thursday. This decision comes after the partnership between Flock and Ring faced scrutiny following the release of a Super Bowl ad that promoted a “Search Party” feature, utilizing AI to help locate lost pets. The Electronic Frontier Foundation criticized this feature as a “surveillance nightmare.”

Background on Flock Safety and Ring’s Partnership

Flock operates a network of automated license plate readers and sells access to its software to various customers, including law enforcement agencies such as Immigration and Customs Enforcement (ICE) and Customs and Border Protection (CBP). The partnership between Ring and Flock aimed to give owners of Ring’s video doorbells the option to share footage with law enforcement agencies using Flock’s software for evidence collection and investigative work.

Ring’s decision to cancel its partnership with Flock comes as tech companies face growing pressure to reexamine their work with federal agencies. This move follows recent demands from employees of companies like Salesforce and Google to cease collaborations with ICE and CBP.

Reasons Behind the Cancellation and Reaction

Privacy and civil liberties advocates had called on Ring to drop its partnership with Flock, with a protest scheduled outside Amazon’s Seattle headquarters. Ring stated that the planned Flock Safety integration would require significantly more time and resources than anticipated, leading to the joint decision to cancel the planned integration.

Flock representatives did not immediately respond to requests for comment. Amazon acquired Ring for $839 million in 2018, with the home security company being primarily known for its connected doorbell devices that can record footage and alert users to activity around their home or business via an app.

Conclusion and Further Information

Ring has long been a subject of controversy regarding privacy due to its partnerships with police. The company initially positioned its devices as tools to capture porch pirates and family-friendly moments but has since re-embraced its mission of fighting crime under the leadership of its returned CEO, Jamie Siminoff.

A Ring spokesperson confirmed that the Flock partnership was never active and that no videos were ever shared between the services. For more detailed information on this development, readers can refer to the original report Here.

Smart Tip for Readers

When considering the use of smart home security devices, it’s essential to review the privacy policies and partnerships of the manufacturer to understand how your data might be shared or used. Always opt for devices and services that prioritize user privacy and are transparent about their data handling practices.

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