Introduction to Fanatics Studios
Fanatics, a leading sports merchandising company, has announced the launch of Fanatics Studios, a media and entertainment studio established in partnership with OBB Media. This new venture aims to create, produce, and distribute content that intersects sports and culture, including feature films, documentaries, scripted and unscripted content, live events, and digital series. As seen in the photo, Fanatics CEO Michael Rubin shakes hands with a collector during the 45th National Sports Collectors Convention at the Donald E. Stephens Convention Center in Rosemont, Illinois, July 31, 2025. Audrey Richardson | The Washington Post | Getty Images
Leadership and Vision
OBB Media founder and CEO Michael Ratner will serve as CEO of Fanatics Studios. According to Fanatics CEO Michael Rubin, “I’m incredibly excited about launching Fanatics Studios and adding an important content and media business to our growing sports platform that also supports all of our existing businesses.” Rubin acquired e-commerce site Fanatics in 2011 and has since built the company into a cross-sector juggernaut, expanding its reach among sports fans through collectibles, sports betting, live shopping, and events.
Growth and Revenue Projections
Fanatics now employs over 22,000 people and is valued at more than $30 billion, according to a person familiar with the matter. The company expects $13 billion in revenue in 2026. Fanatics estimates that the new content studio will record nine-figure revenue in its first year of operation, making it a significant part of the business. The company already has a slate of projects, including serving as a content partner for the 2028 Los Angeles Olympics, a flag football tournament in Saudi Arabia, and a multipart documentary on seven-time Super Bowl champion Tom Brady.
Partnerships and Content
Fanatics Studios will also collaborate with ESPN, WWE, and Major League Baseball on various projects. As Rubin stated, “Together, we are going to continue pushing our mission of relentlessly enhancing the fan experience by creating content that brings fans closer than ever to the teams, players, sports, cultural moments, and events that they love in a way that’s never been done before.” For more information on Fanatics’ latest ventures, readers can subscribe to the CNBC Sport newsletter, which brings the biggest news and exclusive interviews from the worlds of sports business and media, delivered weekly to your inbox.
Conclusion and Further Reading
Fanatics’ expansion into the media and entertainment industry through Fanatics Studios marks a significant milestone for the company. With its strong leadership, vision, and partnerships, Fanatics Studios is poised to make a meaningful impact on the sports and entertainment landscape. For more details on this announcement, visit Here
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