Soft2Bet, a leading iGaming company, has experienced rapid growth and significant revenue increases over the past year. The company’s efforts in 2025 resulted in 96% EBITDA and 88% revenue growth from the previous year, with casino gross gaming revenue up 129%, live casino increasing by 167%, and sportsbook turnover reaching 187%.
Introduction to Soft2Bet
Soft2Bet is a Cyprus-based sports betting and online casino operator and provider that expanded its global reach, made a name for itself in Canada, and used its Motivational Engineering Gaming Application (MEGA) platform to enhance engagement for its business partners. The company received a €50-million capital injection in June to accelerate innovation across core verticals, setting up the company for even more growth in 2026.
Gamification and Growth
Soft2Bet saw major increases with the MEGA platform, with screen time up 400% and net gaming revenue spiking 65% behind the company’s primary gamification tool. The company increased its portfolio to more than 12,500 games across hundreds of providers around the globe, creating 1,300 new games and integrating 43 new providers into the ecosystem during the third quarter. David Yatom Hay, Soft2Bet’s general counsel, stated that the “real momentum” is based on MEGA, which evolved into a genuine growth engine in 2025.
Canadian Market Success
The launch of Soft2Bet’s own sportsbook and iGaming brand, ToonieBet, in Ontario, exceeded expectations and became a true validation of the company’s localized strategy. ToonieBet became the official sportsbook and online casino partner of the Canadian Football League (CFL) and partnered with the NHL’s Ottawa Senators, helping to promote the product in the competitive province. Yatom Hay said that the collaboration elevated ToonieBet beyond being “just another brand” and helped deliver something truly Canadian.
Future Plans and Expansion
Soft2Bet plans to continue its global expansion, setting its sights on key markets in North America, Latin America, and Europe. The company reached a deal to gain access to New Jersey through Caesars Entertainment in 2025 and is still awaiting a launch there. In 2026, Soft2Bet plans to provide new products to its brands and partners, deliver more localized experiences, and strengthen platform certification across new jurisdictions.
Conclusion and Reference
Soft2Bet’s success in 2025 is a testament to the company’s commitment to innovation, localization, and technology. For more information on Soft2Bet’s growth and success, visit Here.
Smart Tip for Readers
When exploring online gaming options, consider the importance of localization and cultural integration, as seen in Soft2Bet’s success with ToonieBet in Ontario, and look for operators that prioritize player engagement and community building for a more authentic gaming experience.
